PrivacyPolicy
Your privacy matters to us. This policy explains what personal information we collect, how we use it, and your rights under UK data protection law.
Last updated: July 2026 | UK GDPR & Data Protection Act 2018
Who we are
Cycledealia Limited (“CycleDealia”, “we”, “our” or “us”) is committed to protecting your privacy. This policy explains how we collect, use and protect your personal information when you visit our website, use our services, or contact us. We are the data controller responsible for your personal data.
Cycledealia Limited is a company registered in England & Wales, company number 03812116, registered office 15c Sun Street, Hitchin, Hertfordshire, SG5 1AH.
1. The information we collect
- When you use our enquiry form: your name, email address, telephone number (if you choose to give it), the service you're interested in, and the content of your message.
- When you contact us or use our services in the shop or by phone: the details you give us to help you — such as your name, contact details, and information about your bike or the service you need.
- We do not take payments through this website, so we do not collect card or payment details online.
- We do not use analytics, advertising or tracking cookies — we do not build any profile of your visit.
2. How we use your information
- To respond to your enquiry and provide the information or service you have asked for.
- To provide bike sales, fitting, servicing and repairs, and to keep the related records.
- To meet our legal, accounting and record-keeping obligations.
- To send you marketing about our products or services — only where you have asked us to, and you can opt out at any time.
3. Our lawful bases for using your data
- Responding to your enquiries — your consent, and our legitimate interest in answering you.
- Providing services and fulfilling orders — performance of our contract with you.
- Keeping business and financial records — compliance with our legal obligations.
- Marketing — your consent, which you can withdraw at any time.
4. Cookies
- This website uses only essential cookies that are necessary for it to work properly and securely.
- We do not use analytics, advertising or tracking cookies, so no cookie-consent banner is required.
- You can block or delete cookies through your browser settings at any time.
5. Who we share your information with
- We never sell or rent your personal information to anyone.
- We use trusted service providers to run our website and to deliver email. They process data only on our instructions and under appropriate data-processing terms.
- We may disclose information where the law requires it, or to establish, exercise or defend our legal rights.
6. Where your data is processed
- Our website is hosted in the UK (London region).
- Some of our service providers may process limited data outside the UK. Where they do, we rely on the safeguards recognised under UK data protection law (such as UK adequacy or standard contractual clauses).
7. How long we keep it
- We keep enquiry messages only for as long as we need them to deal with your request and any follow-up.
- Sales and service records are kept for as long as required for accounting and legal purposes (generally up to six years).
- We securely delete personal data once it is no longer needed.
8. Your rights
- The right to access the personal data we hold about you and obtain a copy.
- The right to have inaccurate or incomplete information corrected.
- The right to erasure ('the right to be forgotten') in certain circumstances.
- The right to restrict or object to our processing of your data.
- The right to data portability.
- The right to withdraw consent for marketing at any time.
- To exercise any of these rights, email info@cycledealia.co.uk. We will respond within one month.
9. How to contact us, and how to complain
- Email: info@cycledealia.co.uk
- Phone: 01462 631555
- Post: Cycledealia Limited, 15c Sun Street, Hitchin, Hertfordshire, SG5 1AH
- If you are unhappy with how we have handled your personal data, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.
Questions about your data?
If you have any questions about this Privacy Policy or want to exercise your rights, please get in touch.
Information Commissioner's Office (ICO)
You have the right to complain to the ICO if you believe your data-protection rights have been breached. Visit ico.org.uk or call 0303 123 1113.