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Your Journey Starts Here Choose the Right Bike for You

Professional bike fitting, servicing, and cycle solutions tailored to your unique needs. Experience the difference of personalised cycling expertise.

Professional Setup & Service

Included with Every Bike!

Enjoy professional setup and service with every bike purchase! Get your new bike fully ready to ride, with expert assembly and a comprehensive service package, all included at no extra cost.

Available Now
Giant
Liv
Orro
Gusto
Kona
Woom
Ahooga
Tenways
Giant
Liv
Orro
Gusto
Kona
Woom
Ahooga
Tenways
Visit Our Shop

A Well-Stocked Shop in the Heart of Hitchin

A well-stocked shop with bikes, e-bikes, parts, accessories and clothing — plus a full servicing and repair workshop.

Pop in for a browse, get expert advice, or find exactly what you're looking for.

Professional Services Included

Professional Service Package

Every bike purchase includes our complete professional service package - bike fit, full build, and comprehensive maintenance services.

Professional BikeFit

Professional service - included with purchase

Professional bike fitting service ensuring optimal comfort and performance

Full Build Service

Professional service - included with purchase

Complete bicycle assembly with professional setup

1st Service

Complimentary service - available at 4 weeks

Comprehensive first service including full inspection and adjustments

2nd Service

Complimentary service - available at 6 months

Advanced servicing and maintenance for peak performance

Professional Cycling Service Package
COMPLETE AFTERCARE SERVICE

Aftercare

Ongoing Care for Your Bikes - Because Your Journey Doesn't End at Purchase

Ongoing Care for Your E-Bikes

With every bike purchase, you get two complementary services. The 'First Service' at four weeks gives extra care to the bike in the first month, and the second service completes the first 12 week period and ensures smooth operation. The second free service is at six months and should be regarded thereafter for years to come.

Aftercare
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Essential bike service and maintenance
Professional bike maintenance workshop
Essential Maintenance

The most important service your bike will ever have

Every bike we sell includes professional fitting, an expert build and two free services — £275 of value, included as standard. Your first service at 4 weeks is crucial: it's when your bike settles in and we prevent premature wear.

Free with every bike purchase

Professional Bike Fit£80
Professional Build£65
1st Service (4 weeks)£65
2nd Service (6 months)£65
Total included free£275

Looking for a specific brand?

We have access to a wide range of cycling brands and can source specific models to meet your needs.